Portfolio and CV

Bright Apple

Personal Statement

I’m an energetic and creative senior communications professional who thrives on overcoming challenges. I’m a hard worker and I enjoy roles that combine a creative focus with marketing and communications. I have extensive experience creating and delivering strategic marketing plans and ethical campaigns in the UK and across the globe.

Work History

Resuscitation Council UK
Senior Communications and Brand Manager (April 2021 — Present)
Acting Director of Public Affairs (temporary from Feb 2020 — June 2020)
Communications Manager (April 2019 — April 2021)
Communications Officer (May 2017 — April 2019)

I am responsible for developing and delivering high quality, effective communications to raise awareness for, and build the profile of, Resuscitation Council UK (RCUK), their guidelines, courses, and standards, as well as creating and delivering campaigns and initiatives to further public awareness of cardiopulmonary resuscitation and defibrillation.

This includes creating strategic communications plans that encompass a wide variety of digital channels, events, printed materials and public relations needs (including writing and selling in press releases and case study stories), as well as developing assets and ensuring timely delivery. As the brand guardian, I hold the style guidelines for all internal and external work and am responsible for ensuing consistent high-quality brand and design work.

I also lead on communications across a multitude of charitable partners for RCUK’s flagship public-facing campaign, the award-winning #RestartAHeart day, which has seen over 500,000 young people learn vital CPR skills. I manage our editorial planning calendar and process, line manage one member of staff, and deputise for the Director of Engagement and Influencing role.

38 Degrees
Campaigner (September 2016 — March 2017)

I worked across a variety of communications, policy and marketing disciplines to deliver cutting edge tactics to further people-powered change. This role featured extensive and reactive copywriting, developing communications strategies, designing social media calls to action and basic html coding. I organised events, and I also gained high-profile stakeholder experience – including having regular interactions with MPs, MSPs and Lords – in order to drive policy change around a number of hard-hitting issues facing communities across the country.

Lush Limited
Digital Media Studio Producer (March 2016 — September 2016)
Global Coordination Lead (February 2013 — March 2016)
Windows Coordinator (March 2011 — February 2013)

I project-managed a dedicated group over-seeing global communication projects (specifically around ethical causes and charity involvement). This group was spread across different disciplines and global locations. I was responsible for setting deadlines and timelines for work, acting as a facilitator to enable my team to perform to their highest capabilities, and acting as a communications liaison between the stakeholders and the development team. During this time, I also created, coordinated and communicated marketing and brand plans throughout Lush’s international markets and support team departments (in a business with over 16,000 employees and over 950 stores in 45 countries), from windows to websites, and everything in between. In these roles I also gained extensive experience working with suppliers and agencies.

In these roles I demonstrated a creative mind and strong organisational and communication skills. Our communications were award-winning and included a Bronze Lovie award and the Chair of the Judges Award from The Drum Social Buzz Awards for the #GayIsOK LGBT+ rights campaign.

Lush Retail Limited
Deputy Manager of Covent Garden August 2010 — March 2011)
Manager of Regent St Store (November 2009 — August 2010)
Trainee Manager at Covent Garden Store (June 2009 — November 2009)
Sales Assistant/Supervisor at Covent Garden Store (Feb 2007 — June 2009)

I was responsible for running a busy cosmetics shop in central London with a staff size of 25 (which expanded to 50+ during the holidays). I served customers, demonstrated products, oversaw the sales floor and sales team, set up window and in-store displays, opened and closed both the store and registers, and completed end of day paperwork. I regularly organised parties and events in the store, such as corporate evenings, birthday parties, and recruitment evenings. I have organised many successful sales-driving events in both the Regent St, and Covent Garden stores. I line managed and performance managed the staff as well as being ultimately responsible for the financial activity and budget for the store.

Martin Creed Studios
Intern/Assistant (January 2009 — July 2013)
I initially started working for internationally-renowned artist and Turner Prize Winner Martin Creed as an intern whilst completing my degree, before becoming his personal assistant. This role involved arranging meetings, database management and assisting with the creation of artwork. I regularly liaised with international galleries and arranged meetings as well as the transfer of artworks. The role also enabled me to source materials for artworks from a variety of sources.


Richmond the American International University in London (January 2007 — May 2009)
BA (Hons) Creative Arts and Communications: Art, Design and Media with Combined Studies. Second Class Honours, Upper Division (2:1): I was on a Presidential Academic scholarship and spent two semesters on the Dean’s List. I won a “Best First Year Student” award in the Spring of 2007.

Cedar Crest College (January 2005 — December 2006)
BA Fine Art: I spent two semesters on the Dean’s list, was a member of the newspaper staff, the Varsity football team and was an Orientation Leader. I transferred to Richmond to complete my degree.


I currently do freelancing writing for two organisations – West Ham United fanzine Blowing Bubbles and also theatre review company Everything Theatre. I have also previously written for Football Fancast websites Forever West Ham and LaFootyettes, UNILAD Football, a guest article for MatchPint and have had a journalism appearance on the BBC’s Victoria Derbyshire show. For three years I was the managing editor for popular football website TheWestHamWay.


Window Design for Lush

Graphic Design for Lush

Art-working for Martin Creed

Freelance Design

Watercolour Illustration

Social Media for 38 Degrees

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@makingthemarrow on Twitter and Instagram
Hiding here on Linked In.