Portfolio and CV

Bright Apple

Personal Statement

I’m an energetic and creative project manager and communications professional who thrives on overcoming challenges. I’m a hard worker and I enjoy roles that combine a creative focus with marketing and communications. I have extensive experience in delivering and implementing marketing plans and ethical campaigns both in the UK and across the globe. I have experience working with InDesign, Illustrator and Photoshop.

Work History

Resuscitation Council UK Communications Manager: May 2017 – Present

(Acting Director of Public Affairs from 1 February – 31 May)

I am responsible for developing and managing high quality, effective communications to raise awareness for, and build the profile of, Resuscitation Council UK, their guidelines, courses, and standards, as well as creating and delivering campaigns and initiatives to further public awareness of cardiopulmonary resuscitation and defibrillation.

This includes the development and management of communications across a wide variety of digital channels, events, and public relations, as well as the development and implementation of strategic plans and leading on communications for the award-winning #RestartAHeart campaign.

From 1 February until 31 May, I served as Acting Director of Public Affairs as RCUK faced the incredible challenge of being a key provider of clinical and public facing health guidance during the crisis posed by the COVID-19 pandemic. This was a tremendous opportunity to overcome challenges, work on top-level projects with the other Senior Management Team members, and grow as a leader and as a manager as well as gain valuable experience dealing directly with senior stakeholders. During this period I also oversaw the end result of the organisation’s rebrand and the development of the stunning new website in the new brand.

38 Degrees Campaigner: September 2016 — March 2017

I worked across a variety of skill sets to deliver cutting edge tactics to further people-powered change. This role featured extensive and reactive copywriting, developing communications strategies, designing social media calls to action and basic html coding. I also gained high-profile stakeholder experience – including having regular interactions with MPs, MSPs and Lords.

Lush Digital Media Studio Producer: March 2016 — September 2016

I project-managed a dedicated group over-seeing global communication projects (specifically around ethical causes and charity involvement). I was responsible for setting deadlines and timelines for work, acting as a facilitator to enable my team to perform to their highest capabilities, and acting as a communications liaison between the shareholders and the development team.

Lush Global Coordination Lead: February 2013 – March 2016

I created, coordinated and communicated marketing and brand plans throughout Lush’s international markets and support team departments (in a business with over 16,000 employees and over 950 stores in 45 countries.) The role required a creative mind and strong organisational and communication skills. These communications were award-winning and included a Bronze Lovie award and the Chair of the Judges Award from The Drum Social Buzz Awards. The role allowed me to work closely with shareholders and build relationships across the business.

Lush Windows Coordinator: March 2011- February 2013

I was solely responsible for the creation and implementation of the window promotions for all of our UK and ROI stores (101 at the time of my employment). I created, designed, sized, ordered and directed the installation of the window displays, which occasionally also reached our global markets. This role enabled me to work in a very creative position and also gain experience negotiating with suppliers.

Lush (Covent Garden): February 2007 – March 2011
Sales Assistant/Supervisor: February 2007
Promoted to Trainee Manager: June 2009
Promoted to Manager of Regent St store: November 2009
Promoted to Deputy Manager of Covent Garden: August 2010

I was responsible for running a busy cosmetics shop in central London with a staff size of 25 (which expanded to 50+ during the holidays). I served customers, demonstrated products, oversaw the sales floor and sales team, set up window and in-store displays, opened and closed both the store and registers, and completed end of day paperwork. I regularly organised parties and events in the store, such as corporate evenings, birthday parties, and recruitment evenings. I have organised many successful sales-driving events in both the Regent St, and Covent Garden stores. I did rotas for the staff and I was ultimately responsible for all the finances in the store and for ensuring that the team worked to their full potential.

Martin Creed Studios- Intern/Assistant: January 2009 – July 2013

I initially started working for internationally-renowned artist and Turner Prize Winner Martin Creed as an intern whilst completing my University degree. Upon completion of my degree, I worked as his personal assistant. This role involved arranging meetings, filing, database management and assisting with the creation of artwork. I regularly liaised with international galleries and arranged meetings as well as the transfer of artworks.The role also enabled me to source materials for artworks from a variety of sources.


Richmond the American International University in London
January 2007- May 2009
BA (Hons) Creative Arts and Communications: Art, Design and Media with Combined Studies. Second Class Honours, Upper Division (2:1)

I was on a Presidential Academic scholarship and spent two semesters on the Dean’s List. I was awarded a “Best First Year Student” award in the Spring of 2007.

Cedar Crest College
January 2005- December 2006
BA Fine Art

I spent two semesters on the Dean’s list, was a member of the newspaper staff, the Varsity football team and was an Orientation Leader.


I currently do freelancing writing for two organisations – West Ham United fanzine Blowing Bubbles and also theatre review company Everything Theatre. I have also previously written for Football Fancast websites Forever West Ham and LaFootyettes, UNILAD Football, a guest article for MatchPint and have had a journalism appearance on the BBC’s Victoria Derbyshire show.


Window Design for Lush

Graphic Design for Lush

Art-working for Martin Creed

Freelance Design

Watercolour Illustration

Social Media for 38 Degrees

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@makingthemarrow on Twitter and Instagram
Hiding here on Linked In.